In the last couple of years, technology has shown significant changes that affect the human experience on a whole new level. These advancements changed how people do their everyday routines. Life becomes a little bit easier by controlling everything with just a click on your phone, and ordering things online has gone better.
Technology also made a huge impact on how business works. Some of these technologies are being used today, empowering businesses to widen their scope and enhance their customer experience. Here are four must-have technologies for improving customer experience if you want your business to be more engaging and customer-oriented.
See Also: Effective Digital Marketing Techniques
1. Voice Over Internet Protocol
In today’s generation, it is easy to find a way to communicate with others. Businesses used it as an advantage to connect with their customers. Apart from using social media platforms like Facebook, Twitter, and Instagram to get in touch with their customers, these companies have introduced a more refined system for a much more effective and efficient service to their market. However, because of the fast phase environment, we are living in customers’ demand for faster response times. One pleasant and competent way to do it is through the phone.
With the help of Voice over Internet Protocol or VOIP, it enables businesses to communicate with their customers faster and fulfill their expectations. Getting a VOIP provider is a good thing and helps small and medium-sized enterprises give a convenient way to offer their services to their customers in the best way possible.
There are plenty of reasons to use a VOIP provider, one of the best features it offers is that it allows you to be more productive and multi-task at the same time. With VOIP technology, you can give a much more personalized experience to your customers.
2. Virtual Reality (VR)
VR or most commonly known as Virtual Reality has been in the market since 2016. According to some reports, the use of this technology has gone up from 5% to 162% by the end of this year. The experience that virtual reality gives creates a strong emotional bond that gives a powerful visual involvement due to its realism and overwhelming nature of giving immersed experience.
Many companies have tried creating various advertisements with VR-inspired concepts. Companies like Jaguar and Marriott embraced this idea and many of their customers provide positive feedback about the experience.
VR is being used not only for company advertisement campaigns but for education and demo purposes as well. Many companies have started using virtual reality to train their employees for better customer service understanding. Employees are equipped with a headset to experience real-time situations that will harness their skills.
Experiences like this one, help them handle different difficult situations and give the best output they could. With the help of virtual reality, it made customer’s life easier by allowing them to purchase anything they need right on their smartphone.
3. Artificial Intelligence (AI)
Computers and smartphones have become more advanced, thanks to advances in much more enhanced machine learning. Artificial Intelligence, Cognitive Computing, and Natural Language Processing are already creating a buzz in many companies around the world and made a significant result in giving customer experience.
To give you an idea of how Artificial Intelligence works, it allows customers to have a two-way conversation about a specific concern the business has in their system. Brands all over the world applied AI functionalities in various ways, some use it for personalization and for some companies, to improve their security system.
Companies like Netflix and Google enhance their search engines thanks to artificial intelligence that analyzes and recommends search and purchase history and uses the data collected to offer recommendations the customer is most likely to purchase. For new businesses, investing in AI could be a game-changing step.
The use of chatbot technology has become widely popular as companies think of another way to deliver their services to their customers. No one can deny how important chatbot is today. Chatbots offers a lot of benefits not just for businesses, but to customers as well. This kind of technology makes life easier for customers who have questions and are available anytime and very easy to use.
You may not notice it at first but you may have already interacted with a chatbot sometime in your life. Facebook Messenger is one of the best examples that has been a gateway for chatbots since its release in 2017.
With the help of chatbots, the customer may now message the store of their choice to ask something about their product and the chatbot will recommend certain items that the person is looking for. Artificial Intelligence and machine learning help chatbot systems to have a more human-like conversation and get better over time.
These technologies are here as a guide to help you and your business grow. It’s up to the nature of your business which of these technologies will fit your everyday need.
Best Tech for Customer Experience: Wrap up
This business era is all about the customer. If you are not listening to customers’ feedback, and needs, you will not be going to survive for long. Some brands like Razer, OnePlus, and Corsair are extremely popular brands in their niche only because they listen and act upon the customer’s needs. The tech mentioned above is going to help you in collecting the customer’s feedback so that you can act before it gets too late, something like Nokia did.