We are living in a world where we spent a huge amount of time seeing feeds on Instagram, Facebook, Snapchat. That is the reason why big brands are spending millions of dollars on Social Media Promotion. One aspect of Social Media Promotion and product promotion is imagery.
Instagram’s algorithm is tuned in a way where it automatically scans the photo and chooses the best photos to list in their ‘Explore’ button. Photography skills are crucial and highly in demand.
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Thankfully, Photography Skills are something that can be easily resolved and I wanted to share with you some of the ways that you can take your photography to the next level. Enabling your business images to pop and entice more customers to your business.
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How to Improve Photography Skills from Basics?
Here are a few things you can do in order to improve your photography skills:
1. Take a photography course to learn the basics
One of the first things you can do to improve your photography skills is to take some extra lessons and learn about the basic principles of photography and the things you can do to improve what you do other than pointing and shooting. Which is basically what most people do. A quick look online will be able to identify courses in photography that you could enroll in to get started.
Pointing and shooting are great and with the advancements in camera technology, you are guaranteed to get some sort of decent image. But a course will highlight aspects like lighting and shutter speed and can help you switch from the automatic setting to a manual where the possibilities of capturing the perfect shot become endless.
There are a lot of photography courses available on SkillShare, Udemy that you can opt to start the basics.
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2. Know the Purpose
As a business, I am sure you will have a certain image you want to portray, so you have to wonder whether your current pictures are really doing that. Take some time to think about how you want a picture to be presented. Often it isn’t just about the subject of the photograph, which in this case could be a product, but it could be more to do with the lifestyle it represents or the ease in which it could change things for your potential customer.
This is when styling and staging your image could help to transform the main subject and enhance it. Thankfully, websites like Pinterest are full of photo inspiration to get you thinking. Instagram also has a lot of content creator who are uploading great tutorial, photoshop tips & tricks. Some good photographers even share their photo editing presets for free.
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3. Having the right tools
Another thing you can do is ensure that you have the right tools for the job. When it comes to photography, a decent camera can make a big difference. You could look at getting a compact or DSLR as an option. There are plenty of tutorials online to help you understand how to use them. Learning how to use these cameras, not on the auto setting can also make a big difference. You really don’t need the world’s best DSLR for capturing high-quality, engaging photographs. Using efficiently what you have makes a difference.
However, even using an iPhone can produce great quality pictures. The more you focus on your pictures and how you take them, the more improvements you can make. It could be a great way to help enhance your pictures and make more of the content that you share.
4. Choose a Shoot location
Much like styling and staging can help so can the location. Often a picture of a product uses a white screen, and this is good to show off the basic principles of the product. But perhaps it shouldn’t be the main image that is used to advertise the product itself. A location could be anything from a well-styled house to a field in the country. Just watch the iPhone 12 ad video and then go to Apple’s website to see the iPhone 12, you will get an idea.
There are so many options that you could try, and doing something a little different could help with your social media content as well as what you put out there on your website.
You could also try different themes for each, so location pictures or people using your products, for example, for social media to give your audience more varied content. Whatever suits your business or ethos, use all the tools around you to your advantage.
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5. Post Shoot Editing
Finally, the final thing to consider is the edit of the photographs. Could you make more of the colors used in the picture? Could the picture be lighter or do you think even a black and white effect could make it look more dramatic? Most laptops and computers come with basic editing software and this is a great place to start. Just experiment by tweaking certain pictures and see the difference it could make. If you want some serious photography effects, nothing is better than Adobe Photoshop.
A person with Photoshop skills can make a huge difference in the photo. Post photo editing plays a crucial role and a photographer must be well versed with Photoshop and its tools.
Improve Photography Skills: Final Words
Photography is a highly creative task and you cannot copy someone’s style. You have to discover your own photography style and that comes with experience. Don’t expect perfection in every click you make. Gradually, you will see a huge improvement. But it all starts with very basics.
Master the concept of Shutter Speed, ISO, Aperture, angles, Lighting, Dynamic Range, lenses, exposure, White Balances, Hues, and whatever it takes. Let’s hope that these tips help you in showing you a path you can take for a successful professional photography career.